Entrata, a leading multifamily industry operating system, today announced that it has acquired Rent Dynamics, a leading provider for resident rent reporting and financial resources that promote economic inclusion and financial health for residents.
Entrata has acquired 100% of the equity in Rent Dynamics and will be able to provide residents with increased access to financial tools designed to positively impact their financial future.
Together, Rent Dynamics and Entrata will transform the way property managers can help residents create and grow their financial identity. The addition of Rent Dynamics’ RentPlus products to Entrata’s suite of resident services will further cultivate a powerful and robust operating system to support resident-focused owners and operators. Rent Dynamics functionality will be partnered with Entrata’s existing features, enabling property owners and operators to provide their residents the capability to streamline utilities, obtain renters insurance, and build credit by making on-time payments, all through Entrata’s single-sign-on platform.
The resident amenities are a true differentiator for property management companies—which may themselves benefit through a greater resident retention rate, minimized delinquent rent payments and additional revenue options. Rent Dynamics’ program to help residents build credit has been amplified by its participation in Fannie Mae’s new positive rent payment reporting program, which aims to improve equitable access to credit for residents by incentivizing owners and operators to support resident participation in reporting rent payments to credit bureaus.